Safelite Website

I led the Product Studio in reimagining Safelite’s core service booking experience to simplify booking flow while improving accessibility, clarity, and conversion across a rapidly growing mobile audience.

We reduced friction by introducing progressive micro-interactions that guide customers through each step with minimal cognitive load.

The flow is personalized around their vehicle data to streamline inputs and confirm service compatibility, while transparent pricing and simplified calendars improve scannability.

To optimize funnel performance, non-essential steps—such as payment, add-ons, and VIN verification—were strategically shifted to Safelite’s Customer App and completed post-booking.

The result is a faster, more intuitive booking experience that improves funnel conversion and creates continuity across web and app touchpoints.